Silvano D’Orazio is the Group Head of User Experience (UX) and Brand at TymeGroup. He oversees the end-to-end product design life cycle and general brand direction of both GoTyme Bank in the Philippines and TymeBank in South Africa. With over twenty years of experience in Product Design and Branding, Silvano started his career in Italy and eventually shaped it in London. He has worked with the in-house and agency teams of some of the world’s most influential tech firms: Wacom, Mastercard, Airbus, Nvidia, JetBrains, McCann, Design Bridge, Royal Air Force, Telenor, and Roche.
This talk will focus on the delicate balance between aesthetics and usability in product design. It will delve into the art of creating digital experiences that are not only highly functional and user-friendly but also attractive and memorable. By keeping users at the center of the design process, we will determine where and how to make decisions that combine usability and aesthetics, and why prioritizing one over the other might lead to suboptimal results.
